The first chapter of this paper is dedicated to the topic of sustainability. We analyze five emerging trends that could unlock the transition towards a significantly more sustainable, fair and circular fashion industry. The second chapter explores how digitalization and the blurring of boundaries between physical and digital retail, are giving rise to entirely new product categories, business models and manufacturing methods.

In the third chapter, we look at casualization and personalization, two secular growth areas that accelerated during the pandemic and reflect consumers’ evolving lifestyles.